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A Comprehensive Guide To Direct Share Investing In Australia

Updated: Aug 25, 2023

Australia is known for its significant interest in share ownership, making it a popular choice for many investors. While direct share investing can be a fulfilling experience, it may not be suitable for everyone due to its perceived risks and complexities. To make an informed decision, it's essential to consider your personal interests, financial capabilities, and specific investment objectives. In this comprehensive guide, we will explore the essential factors and strategies to consider when venturing into the world of direct share investing.

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Diversification is Key

Diversification is the cornerstone of a robust investment portfolio. Rather than putting all your money into a single company or sector, consider spreading your investments across a variety of companies, industries, and locations. This approach can help reduce risk and protect your portfolio during market downturns. While diversification involves more than just owning a few shares, it can be achieved through exchange-traded funds (ETFs) or managed funds, which offer a cost-effective way to access a wide range of stocks. Additionally, you can complement your diversified portfolio with a few direct share investments, satisfying your desire for hands-on involvement while mitigating risk.

Example: Emily, a new investor, allocates a significant portion of her funds to a diversified ETF to gain exposure to various sectors. She also invests a smaller portion in a few direct shares of companies she believes have high growth potential.

Recognize the Challenges of Beating the Market

Even seasoned professional investors often struggle to consistently beat market indexes. While attempting to time the market and pick winning stocks may seem enticing, it requires substantial research and expertise. A realistic perspective on expected returns can help manage expectations. Instead of trying to time the market, focus on the long-term growth potential of your portfolio.

Example: Jack, an experienced investor, diversifies his investments across different industries and regions, recognizing that no one can predict short-term market movements with certainty.

Understand Stock Risk

Investing in individual shares comes with inherent risks, especially if you concentrate heavily on a single sector or rely on speculation. The challenge lies in identifying high-performing stocks before their gains are already priced in. Thorough research and due diligence are essential to make informed decisions.

Example: Sarah, an investor with a tech background, invests in technology stocks but ensures she diversifies within the sector and maintains a balanced portfolio to manage risk.

Keep an Eye on Taxes

When you buy and sell shares, taxable gains may arise. Frequent trading can increase tax liabilities. Being aware of tax implications is crucial to making sound investment decisions.

Example: John, a tax-conscious investor, structures his investment strategy to minimize capital gains tax by holding long-term investments and using tax-efficient accounts.

Direct share investing in Australia can be a rewarding journey if approached with careful planning and a long-term perspective. Building a diversified portfolio through ETFs or managed funds can provide stability and reduce risk, while direct shares allow you to personalize your investments. Understanding the market's challenges, managing risk, and staying tax-savvy will enhance your chances of success. Remember, identifying your investment goals and creating a balanced portfolio are the keys to a prosperous investment journey.

Whether you choose to focus on direct share investing or combine it with other investment vehicles, always remember that the journey to financial success is a marathon, not a sprint. If you're still unsure of where to start, simply connect with us today with the button below and we will guide you!

General Advice Warning: The information provided is general in nature. It has been prepared without taking into account any of your individual objectives, financial situation or needs. Before acting on this advice you should consider the appropriateness of the advice, having regard to your own objectives, financial situation and needs. This website contains information for Australian Residents only.


MoneySmart. (n.d.). How to Buy and Sell Shares. Retrieved from

The Motley Fool. (n.d.). How to Invest in Shares: A Guide. Retrieved from

Wealth Within. (n.d.). Investing in Shares for Absolute Beginners. Retrieved from

Money Magazine. (n.d.). 5 Steps to Start Investing in Shares. Retrieved from


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